Nike Video

AI MAX

For its Paris edition, the workshop invites artists to imagine the future of the city — how its design, culture, and trends will evolve in the coming decades, reflecting Paris as a space of creativity, innovation, and forward-looking style.

At the occasion of the Nike by You Workshop, Obvious was picked together with 21 artists chosen by Nike to customize a pair of sneakers. Each creation highlights local talent and tells a personal story through a limited edition model available for 10 days on Nike.fr.

A Call to Artists by Nike

To create this exclusive sneaker model, they collected images of Nike Air Max 1, 90, and 97. Using these, they trained Generative Adversarial Networks to generate new colorways, exploring new combinations through AI-assisted creativity.

As artists using algorithms to create, Obvious demonstrated for the first time the power generative tools when used to create a product based on the brand history. They used Generative Adversarial Networks (GANs) to produce new and unique images from countless examples.

AI Inspired

video database

From the results of the training, Obvious selected the most representative design which also matched the workshop’s available color palette. The chosen AI-generated colourway was then faithfully reproduced and produced in collaboration with the Nike by You Workshop team.

Created with AI algorithms

This design represents AI’s dialogue with years of Nike designers’ work. As a signature, Obvious added a reference to the mathematical formula behind the algorithms; a nod to the code that enabled this creative collaboration between human and machine.

The result of this first experiment: an original Nike sneaker designed using artificial intelligence. The colors were imagined and arranged by algorithms after analyzing existing models, creating a unique interpretation rather than a simple blend.

The first AI designed sneakers

videoalpine

Sastruga

Based on all the images of the racing tracks, and using the racing results of Alpine, they weighted the model in order to lead the model to a creation specific to Alpine.

Obvious collaborated with Alpine to create the A110 Sastruga, an AI-generated art car using GANs trained on Alpine’s racing history. Obvious trained Generative Adversarial Networks to create a new racing track, one that represents the perfect race for Alpine.

A covering based on an AI generated track

They used the output to create a design, taking inspiration from a phenomenon called Sastruga, which is the pattern created by the erosion caused by the wind on snow.

Using this racing track, Obvious worked in collaboration with the researchers at Alpine to model the air friction on the car during a fictive race around the AI generated Alpine track.

Sculpted by mountain air flows

Within the mountain, the shape of the car can be distinguished, bringing together the identity of Alpine and its most iconic product.

Obvious then decided to make a flat visualization of the design, and to turn it into a topographic map, consequently modeling a mountain out of the friction measured on the car. This sculpture was exhibited at Art Paris, where the car was unveiled for the first time.

Creating the Alpine Mountain

The car and a 3D printed representation of the mountain created by the friction of the wind were presented at Art Paris, along with an explanation of the process and the steps performeto reach the final design.

Hidden within the design is a reference to Damasio's work "La Horde du Contrevent", a SF book in which a group of people travel against the wind to find its origin. The car is also signed with the mathematical formula of GANs, Obvious' signature.

Hidden details and references

To create the visual elements for the artworks, they employed text-to-image algorithms, inputting prompts based on an iconic mountain and a specific type of light unique to each country. These AI-generated images also served as the basis for defining color palettes applied to the car’s covering.

For the creation of the series of digital artworks, Obvious sought to delve deeper into the concept initially developed for the covering of the A110 Sastruga. They applied the same creation steps with different weights specific to the different countries in which Alpine evolves.

A series of digital works

teaser collab lapierre

Symbiosis

Movement is expressed through color and form: pink for humanity, blue for mechanics. Concentric circles trace every point of rotation between rider and machine, blending AI-generated flowers and gears: a fusion of art, technology, and the pursuit of performance.

Obvious collaborated with Lapierre on the design of their most advanced racing bike, the Xelius SL 10.0 Symbiosis. This limited edition explores the theme of movement: the mechanical and biomechanical rotation that unites the cyclist with their machine, merging science, art, and performance.

Rotation as structure

A subtle reference to Neuromancer appears beneath the down tube, with a formula referencing the novel’s half-gravity cycling scene. The algorithmic equation used to generate the bike’s patterns is engraved on the seat tube, reinforcing its futuristic and conceptual identity.

In this vision of human–machine symbiosis, Obvious drew inspiration from the cyberpunk movement, where the two entities intertwine. The work also echoes Neuromancer by William Gibson, a seminal novel exploring the blurred boundaries between humanity and technology.

A cyberpunk inspiration

Following a tedious process, the different circles of visuals were applied to the frame so that they reflect perfectly the position of the different centers of rotation once the biker climbs on its bike.

The Xelius SL10.0 brings together the best technologies in terms of materials, mass distribution and air penetration, and is as such the best possible canvas for an artwork depicting the flawless relationship between human and machine.

Symbiosis between human and machine

Obvious both visited the Lapierre assembly line, and participated in the mythical Mont Ventoux race to immerse themselves in the world of high performance biking.

During the 21 stages of the 2023 Tour de France and the 8 stages of the Women’s Tour de France with Zwift, the Groupama-FDJ and FDJ-SUEZ teams rode the Xelius SL 10.0 Symbiosis Edition, Lapierre’s most versatile performance bike, featuring Obvious’s distinctive design.

Obvious at le Tour de France

video dorcel 2024

Speciesism

Inspired by Philip K. Dick's vision of a possible future where AIs could become an entirely new species, they decided to represent a future of inter-species intimate connections, inviting us to question our relationship towards technology.

Dorcel invited Obvious to explore the futures of intimacy and desire through the lens of AI. For this creation, Obvious imagined how technology could question the future of intimacy.

A future of intimacy

For the creation of the visuals, Obvious used advanced generative algorithms, including a niche set of diffusion models, to be able to explore new anatomies and aesthetics, while avoiding the different bias and censorship of mainstream models.

The calendar itself stands as a hybrid object, between sculpture and generative artwork. The outer layer depicts a serene garden scene; the inner layer unfolds an intimate moment indoors, an embodiment of passion. The third, deeper layer symbolizes the raw and hidden force of desire.

An iconic object

Through projections and installations, visitors entered the world of Obvious x Dorcel: a dialogue between data and desire, between coded imagination and embodied emotion, celebrating the poetry of future intimacies.

To mark the unveiling, Danysz Gallery hosted an immersive event where art, technology, and desire converged. The project was presented as both a visual experiment and a reflection on the boundaries of intimacy.

A release event at Danysz Gallery

video event Dorcel

Infinit

To Obvious, this perfectly represents an infinity emerging from finite elements, showing how the combination of energies, talents, efforts, and personalities becomes greater than the sum of its parts. Each team member, with their own story, skills, and personality, pushes the team toward infinity.

Obvious created the 2025 Kiprun athletes jersey using a generative algorithm inspired by the mathematical principles of aperiodic tiling. This technique, based on simple geometric shapes forming patterns that never repeat, enables an infinite, ever-evolving and unique design.

Mathematics as a precept for design

In order to allow for this creation, they developed a new printing process together with the engineers at Kiprun, involving the printing of a 13 meters long scroll, and using fabric in a non deterministic way, leaving space for the emergence of partly unexpected design.

From this design, they created unique jerseys for the athletes, each one of them composed of the same shapes, yet unique in the way the shapes are arranged together. 

A unique jersey for each athlete

All in all, the design of the pattern brings together trail running and track running, and brings forward the uniqueness of each run.

The design of the pattern is both geometric and organic. The geometry represents performance, the research of excellence, and the training necessary for the emergence of perfection, the organic line is a representation of exploration, travel, and discovery.

Inspired by performance and exploration

The Obvious x Kiprun jersey was worn by athletes during key events of the season, including the UTMB in Chamonix, and national road races, embodying the fusion of athletic performance and AI-driven design.

The design created by Obvious for the athletes was unveiled at the Paris Marathon in 2025 and has since been seen on various competitions of road and trail running.

A new banner for Kiprun

Emergence

Each dancer a variable, each movement planned yet unpredictable. Both share an intention: the emergence of something which surpasses the planning and performance of each variable, of something that triggers emotion.

Emergence, Ballet Algorithmique is a series of 256 video artworks created by Obvious for 

. It explores the principle of Emergence, and offers a parallel between the creation with algorithms, where the artists prepare the ground for the creation, and the process of creating a ballet.

Emergence, Ballet Algorithmique

The video is accompanied by a unique music for each artwork, composed with the help of other algorithms. Each artwork is unique, both visually and musically, and presents a dreamt ballet, an algorithmic choreography in which the stage is set for pure creation, and for the magic of the moment.

Each artwork is composed of a unique video created using artificial intelligence algorithms, based on the movements of an Opera dancer, sublimed by an aesthetic inspired from the four seasons represented by four emblematic ballets.

A choreography of music and movement

The artworks are also categorized in rarity, which were associated to rewards from Opéra de Paris at the moment of the launch. Each of them involves a different dance movement used as a basis for the algorithmic creation.

The artworks are distributed into four categories corresponding to the four seasons, each of them relating to a famous play performed at Opéra de Paris

- La Sylphide (Spring)
- La Dame aux Camélias (Summer)
- Giselle (Autumn)
- Casse-Noisette (Winter)

Inspired by the most emblematic operas

Morphometric Fields

They trained machine learning models to generate new antler structures — mathematical reflections of nature’s rules, partially grasped and reimagined by AI. The horns, drawn as fine white lines over a fragmented grid, evoke scientific precision and humanity’s limited understanding of natural order.

 is a series of 300 live-generated artworks merging AI image generation and generative art to unite art and science. Using a database of antlers analyzed through morphometrics, Obvious explores the intersection of nature, mathematics, and artistic creation.

AI Generated Morphometry

The flow colors draw from whisky blends, their environments, and materials. The flows themselves evoke water, essential to life. 

 reveals the mathematical structures underlying nature—frameworks from which beauty emerges and through which it manifests.

Obvious then designed flow fields using generative algorithms, with the antler intersections as rotation centers. These flows embody nature’s complexity and unpredictability—qualities at the heart of its beauty and the source of the fascination it continues to inspire.

Generative Flow Fields

Water is the true treasure of today—and even more of tomorrow. Essential to whisky-making, it embodies the planet’s most vital resource. To honor this connection, all proceeds from 

, supporting river protection across Scotland.

A Caritative Sale for The Rivers Trust

Eco Eterno

“Eco Eterno” is a three-minute audio-synchronized generative artwork for the exhibition 

From the Heart to the Hands: Dolce&Gabbana

. It presents faceless, enigmatic models embodying the future of fashion, inspired by the brand’s creative explorations.

A sound reactive exploration of the future of fashion

The piece envisions a futuristic fashion world, set in a mysterious and elegant atmosphere reflecting Dolce & Gabbana’s style. Titled 

, it symbolizes the timeless echo of creativity and the seamless bridge between fashion’s heritage and its forward evolution.

Crafted by Obvious with custom AI models, the artwork features origami-inspired geometric designs and caustic light effects. From natural light behavior to human creation, both connect through Geometry, revealing the enduring link between Art and Science in Obvious’ work.

Geometry to bridge the past and the future

The artwork was shown at Palazzo Reale (Milan), Grand Palais (Paris) and at Palazzo Esposizioni (Rome), alongside other video artworks from Felice Limosani, Alberto Maria Colombo, Quayola, Vittorio Bonapace and Catelloo.

An itinerant exhibition in the most prestigious museums

Portal

Molière Ex Machina

What masterpiece might Molière have written had he not died in February 1673? Could artists, researchers, and the most advanced generative AI technologies be brought together to answer such a question?

At the crossroads of classical heritage, art, and new technologies, an ambitious dream has taken shape: a journey into 17th-century France through the pen of its greatest playwright, Molière.

A new Molière play written using AI

 becomes both a mirror held up to our society and a profound reflection on knowledge, belief, and the act of creation.

 It stands as a time capsule, used here as a striking mirror of today’s world, where new credulities thrive on social media with the developement of generative AI.

The plot revolves around Géronte, a gullible father; his daughter Lucile, bound to an arranged marriage; and Cléonte, her devoted lover, who struggles against the schemes of a fraudulent astrologer. At its core lies astrology, a recurring theme in Molière’s work and a hallmark of Baroque theatre.

A criticism of pseudo science

The creation of the play combines the best tools we have in our hands, for a demonstration of creation, one with the human factor kept at its center.

In this project, we aim at creating a total work of art, one that is historically informed, while all of the processes of creation are revisited. The synopsis, the dialogues, and also the costumes, the stage and the music, everything is generated using AI algorithms.

A total work of art

"L'astrologue ou les faux présages" is to be played at Opera Royal de Versailles in Chateau de Versailles, and a public series of representations will follow this first event.

This ambitious project gathers the greatest historians of Molière with the Theatre Molière Sorbonne, experts in text generation at Mistral AI, and calls to our expertise at Obvious for the generation of the text, the costumes, the stage and the music.

A first representation at Opera Royal de Versailles

Loss Landscapes

Named after the French statesman and advocate for knowledge, the Jean Zay supercomputer embodies a national commitment to open research and scientific progress. It enables breakthroughs across disciplines by providing exceptional computational power to researchers and creators.

Jean Zay is one of the leading supercomputers in Europe, built to power advanced research in AI, physics, climate science, and large scale simulations. Its architecture supports massive parallel computation and offers scientists a unique environment to push innovation forward.

Jean Zay Supercomputer

Jean Zay was a man of science and letters who created both the Cannes Film Festival and the CNRS, and this legacy is a source of real inspiration for us.

 trained on the Jean Zay Supercomputer, and added symbolic references to Jean Zay himself to pay tribute to his life and legacy.

Our Creation Process

France is fortunate to have a resource like this, which advances open source research and strengthens the ecosystem around scientific innovation.

, supporting the models and experiments we develop every day. Creating an artwork for the supercomputer itself is something we are genuinely proud of. 

The Artwork

Quantum Gaze

Obvious is drawn to quantum technology for its blend of science and imagination. The behavior of light, uncertainty, entanglement and superposition are all conceptual paths which allow for artists to explore new depths of creativity.

 develops a leading photonic quantum computer that uses single photons and precise optical circuits to explore new forms of computation. This technology allows to perform quantum computation using light.

Quandela Quantum Computer

Obvious used their fresco generation algorithm Sinopia to create the final visual. This algorithm allows for the creation of extremely detailed visuals with a high level of control on each zone of the artwork, delimited using the quantum process.

For the creation of this artwork, Obvious designed a real quantum circuit and used its calculations to guide how each visual zone takes shape. This method allows to balance harmony and randomness, since every pattern emerges from probabilistic choices within the circuit.

A fresco based on interferences

The texture of the works is inspired by serpent scales and mineral rock patterns seen under polarized light, as a reference to polarized photons, a notion at the core of  Quandela's quantum computing technology.

The title Quantum Gaze echoes the myth of Medusa, whose stare turns matter to stone. It mirrors the quantum act of observation, where watching a system collapses its wave function and fixes the state of its particles.

Quantum Gaze, a reference to Medusa

This visual landscape depicted on the computer is shaped by both computation and geology will help leading and inspiring the next generation of research, and is another statement of Obvious' fascination with the future of technologies.

The Quandela computer inscribed with the Quantum Gaze artwork was purchased by the TGCC, a site  of the CEA, the French instance for atomic energy.

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